Executives bribe, marketing crash, three squirrels into trouble

2022-05-30 0 By

Production /NC intelligence bureau author/Liu Huayu editor/Xue Xiang Three Squirrels again!On February 16, a verdict published on the Website of Chinese Judgments Documents said:Between December 2017 and December 2019, the three little squirrels co., LTD., jingdong Cheng Ye flagship store operations director, using it as a “three squirrel” rat ono product special team captain and product supply chain center spicy dry tofu, head of taking advantage of his office, together with the defendant Cheng Haibing, little hao hao or directed suppliers were to improve the price alone, and to get kickbacks.The total is 53023777.7 yuan.According to the verdict, Cheng used the illegal proceeds to buy a BMW car (worth 268,000 yuan) and a house in Sanshan District of Wuhu under the name of his wife fang.According to the circular, three squirrels and two employees were both sentenced for taking bribes for non-state workers.Among them, Zhang mou, the original three squirrel co., Ltd. product center manager, auxiliary experts.For taking advantage of his position, illegally accepted money from six business units such as Ningguo Chengnan Printing Factory, totaling RMB 1885365.32, and provided assistance in daily business development.He was sentenced to three years in prison and fined 50,000 yuan.Cheng, director of operation Department of Jingdong Flagship Store of Three Squirrels, took advantage of his position to encourage suppliers to increase the supply price and claimed kickbacks of more than 5.3 million yuan.He was sentenced to 3 years in prison and fined 400,000 yuan.In fact, this is not the first time the three Squirrels executives have paid bribes.In June last year, news of the theft and sale of “three squirrels” hit the Internet.According to the verdict, between October 2018 and April 2020, Jiang, an employee of Three Squirrels at the time, took advantage of his position to work with another employee, Tong, to take measures such as selling off the books or adjusting the weighing table, and took for himself discarded cartons worth 684,000 yuan sold by three Squirrels.Among them, Jiang mou share 344 thousand yuan, child mou share 340 thousand yuan.In addition, Jiang also took advantage of the position to accept bribes, has received Beijing Longjin Billion labor Service Co., Ltd. legal representative Wang mou cash 279,041 yuan and the value of a BMW car 429,000 yuan.Eventually, Jiang mou and child mou both get punishment.Jiang a non-state staff bribery crime, sentenced to fixed-term imprisonment of one year and two months, and a fine of 50000 yuan;Commit the crime of duty encroachment, sentenced to 11 months imprisonment, and a fine of 50,000 yuan.Decides to be sentenced to fixed-term imprisonment of one year and ten months and fined 100000 YUAN;Tong mou committed duty encroachment crime, sentenced to fixed-term imprisonment for one year, suspended for two years, and fined 50000 yuan.In addition, the three squirrels, who have always been good at marketing, also turned their car over in marketing.At the end of last year, an Internet user posted a promotional poster of the three Squirrels in October 2019, claiming that the models’ “narrow eyes” and thick lips were deliberately used to vilify Chinese people.After the “Squinting eyes” incident, the three squirrels came under fire again in January this year for showing two teenagers wearing red scarves in the “331 Brain Nourishing Festival” poster, which was published in March 2019, and for allegedly containing insulting words.Known as the nation’s first snack, the three squirrels have had a turbulent few months.So far, the three squirrels have been involved in 338 historical risks, 45 of their own risks, and a total of 165 judicial documents, mostly “product liability disputes,” according to Qichacha.On the third-party complaint platform Black Cat, there have been more than 1,400 customer complaints about the three squirrels so far, with most of the problems focusing on delivery, after-sales and food safety.Such as false delivery, customer service does not solve the problem, eating a series of problems such as foreign bodies.In the secondary market, the performance of the three squirrels is not satisfactory.From 2019, the performance of Three Squirrels began to decline. According to the quarterly report of Three Squirrels in 2021, the company achieved operating revenue of 7.07 billion yuan in the first three quarters of 2021, down 2.23% year on year.And since June 2020, the stock price of three squirrels has continued to decline. By the close of February 14, the stock price of three squirrels fell to the lowest in history, at 33.3 yuan/share, only 1/3 of the peak period, and the market value of more than 20 billion yuan was lost.